Clients don’t care about the labels we hang on mortgages

In response to your recent story that those choosing to operate in the sub-prime market will continue to reject traditional terminology (Mortgage Strategy Online), surely the people looking for these sorts of mortgages don’t care what they are called – they are just happy there is a lender able to help them.

The individuals who turn up their noses at phrases such as sub-prime or adverse credit are those who won’t ever need the services of a sub-prime lender.

Can you imagine this scenario – after months of not being able to help clients you finally can place one who has County Court Judgements and defaults, but when you tell them you can help they say – “Oh, it’s a sub-prime lender? No thanks”.