The Advertising Standards Auth-ority has upheld a complaint against one of SpicerHaart Group’s haart estate agents for making misleading claims in a regional advertisement.
Five Spicerhaart adverts have now been banned for being mis-leading, three this year and two in 2009.
A regional haart promotion depicted a pink heart with the word ’Goodbye’ written on it. The headline text stated – ’Breaking up is hard to do’. The word ’hard’ had been crossed out and replaced with the word ’easy’. The text continued – ’Switch to haart without penalty’.
Smaller text stated – ’If your current estate agent isn’t delivering and you decide to leave, switch to haart. We’ll smooth the way by settling any leaving fees or Home Information Pack charges up to £1,000, until we sell your home, you withdraw your property from sale or for nine months’.
A reader objected that the advert was misleading in that payments would only be deferred rather than absorbed. They believed this contradicted the claim about switching without penalty.
The ASA ruled that because readers would be liable for leaving fees the advert was likely to mislead.