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The Exchange launches call centre CRM system

The Exchange has launched a new call centre customer relationship management system, based on its Officeweb back-office solution.

The new system is now live with the first client, Click Group.

The proposition which can be tailored to the needs of any financial intermediary business – or indeed any other call centre orientated businesses who require a CRM integrated to their telephony systems.

The system was developed in partnership with Callmedia, a UK based contact centre and CTI software technology developer.

David Child, managing director of The Exchange, says: “We are delighted to be able to launch this pioneering new technology today, following all the hard work from both Callmedia and our own in-house development teams.

“With Officeweb, our Exweb portal solutions and our other new market developments like Adviser Evolution, Vertex is now uniquely capable of providing any financial services business with the most innovative technology and systems needed to gain the vital competitive edge.”

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