to provide insurance for has struck an exclusive deal The Sun newspaper’s insurance offerings on

The deal could take the City-based aggregator to a potential market of half a million unique users every day.

Visitors to will have instant access to home, car, van, motorbike, travel, life and health insurance by clicking through to’s quote system.

Ian Durrell, head of business development at, says: “This is a prime example of how premier co-branded partnerships can open up a huge range of opportunities for cross-selling relevant products.

“The concept of white labelling provides the end user with the best of both worlds. By combining the power of a leading consumer brand such as The Sun with the backroom function of our expertise and bespoke software, we will create a powerful driving force for business development.”

The deal with The Sun is the flagship of’s major new marketing drive which is now underway to take the online insurers’ key offerings to more media partners.