View more on these topics predicts lead price crash is predicting a price crash for mortgage and life assurance leads in January 2007, as more people go online to seek the best deal for their finances.

The leads distributor says more people are logging on to home computers to manage their finances than ever before, meaning price comparison web sites have become the first port of call for people seeking the best mortgage and insurance deals on the market, as they realise the money that can be saved by switching financial products.

It adds that with debt levels at an all time high, recent rate increases and further interest rate rises expected in 2007, the number of consumers seeking to switch their mortgage and insurances to a cheaper deal will only continue to increase as the rate rises start to bite. believes an unprecedented level of new leads are predicted to hit the market in January, creating an opportunity for advisers to snap up extra business in the new year for a fraction of the lead prices paid in 2006

Vanessa Blount, head of, says: New years resolutions and financial hangovers force people to put their money in order at the beginning of the year, and with more people turning to price comparison web sites than ever before for financial information, we should see a huge increase in the level of leads available, at volumes never seen before, causing the price to plummet.

We saw a slight fall in lead prices towards the end of 2006, but expect the price drop in January to be significant.

We predict the market will calm down between March and April with lead prices starting to increase at that time.

Advisers shouldnt miss out on the opportunity to boost their business leads at bargain prices while consumer demand is high, without any alteration to the quality of the leads they will receive.


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