Prior to joining Virgin Money, Clifford was chief executive at Mortgageforce and has over 20 years experience in financial services.
He will join the firm on January 6 2009 and will report into Jayne-Anne Gadhia who will now drive the worldwide financial services strategy forward. Virgin Money has a presence in the UK, Australia, South Africa and USA.
Clifford will be responsible for business growth across credit card, protection and investments, as well as developing a new mortgage proposition for the business.
Jayne-Anne Gadhia, executive chairman of Virgin Money worldwide, says: ‘I am delighted that Clifford has agreed to join us.
“He has focused on value creation throughout his career and will bring his vast experience of the UK financial services market to make a major contribution in shaping and growing the Virgin Money business in the UK.’
Clifford says: “About 10 years ago I met Jayne-Anne Gadhia and became a fan of Virgin Money. We always believed that we’d eventually create the right opportunity to work together and now is that time.”
“Having made massive emotional and physical investment in building businesses which became trusted and admired, there was no way I could miss an opportunity to become a custodian of one of the most powerful brands around.
“Virgin is all about being passionate, challenging and innovative and I’m certainly up for the challenge.”