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GEMHL rejigs its distribution

GE Money Home Lending has overhauled its distribution and terminated hundreds of direct broker agencies.

The lender has trimmed its whole of market distribution to 150 bro-kers and packagers. Brokers wish-ing to do business with the lender will have to tie up with one of the remaining agencies.

GEMHL has also made a number of tweaks to its igroup and First National ranges.

Matt Tristram, director of secured loan broker Loans Warehouse, says: “We are pleased that GEMHL has shown its continued commitment to the market.

“Most importantly, it has maintained rate, commission and LTV levels, which are the key factors for brokers.”


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