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Stonebridge turns into traditional AR network

RICHARD ADAMS, NETWORK WILL PROMOTE BRAND
RICHARD ADAMS, NETWORK WILL PROMOTE BRAND

Stonebridge Group has officially changed its permissions today to become the mortgage market’s newest network.

Set up in 1988, Stonebridge was originally a tied agent of Legal & General and had built up into a firm of some 76 business writers.

On Mortgage Day in 2004, while it retained its tied operation via L&G, it also set up a trading model whereby advisers used Stonebridge’s Financial Services Authority number and each new firm was added to its consumer credit licence.

But now the firm has made the decision to become a traditional appointed representative network.

As of yesterday, all 66 firms consisting of some 111 advisers will have been transferred over from its old trading model to the new network, where they will all work under their own respective FSA numbers.

Richard Adams, managing director at Stonebridge, says: “Recruitment to the network was so strong that we hit a critical mass in terms of adviser numbers. So the decision was made to turn it into a traditional network to better promote the brand.

“The attraction of our proposition has been that we have not diluted our offering and look after advisers – that’s what we want to now take to a bigger market.”

Based in Southend, Stonebridge offers ARs a range of services from marketing to professional in-demnity and IT.

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