View more on these topics

Homebank calls for TV campaign to promote advice

Homebank Financial Services is calling on brokers to launch a television campaign to highlight the importance of independent advice.

It is asking larger firms to help fund a campaign to make the public aware of the importance of advice.

George Dodds, managing director of Homebank, says there has been a lot of talk about the Mortgage Market Review and its impact, but his overriding concern is the ongoing destruction of independent advice.

He says: “More people are falling into the hands of providers for whom advice can only ever be about their own product range.”

He is prepared to put his hand in his pocket to help fund a public awareness campaign.


The savvy consumer

In last year’s FCA thematic review of the mortgage market, one of the key things highlighted was the “savvy consumer”. That’s the client who comes in the door with a very clear idea of what they need and expect you to get them it. They don’t think they need advice, they have after all consulted […]


News and expert analysis straight to your inbox

Sign up