Intrinsic has appointed Jackie Ashmore as proposition manager to help shape the network’s mortgage and protection offering.
Ashmore has worked at both mortgage lenders and distributors for over 29 years and has most recently supported lenders and brokers at John Charcol, where she spent six years.
Ashmore will report to and work closely with mortgage network managing director, Gemma Harle.
Intrinsic launched a separate mortgage network in January 2017, following a strategic review.
Ashmore says: “Housing demands have shifted and to meet these demands we need more innovative products such as inter-generational mortgages to help first-time buyers. The network is in a prime position to find opportunities like this and develop solutions.”
Harle says: “Jackie is an excellent addition to the mortgage network, and brings in depth knowledge and experience.
“Her understanding of the current mortgage products and services out there is invaluable and will help Intrinsic ensure it is developing products and services that meet advisers’ and their clients’ needs.”
Harle left TenetLime for Intrinsic in August of last year.