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Health Shield advertising campaign extols benefits of health cash plans

Health Shield has launched its latest creative advertising campaign entitled ‘We’ve Got You Covered’. The ‘back-to-basics’ advertising aims to highlight the benefits of implementing a health cash plan while showcasing the company’s products and excellent customer service.

The advertising incorporates the Friendly Society’s family of Health Shield characters.

Philip Wood, executive director of sales and marketing at Health Shield, said the campaign was designed to remind the company’s audience — whether a member, an intermediary or a human resources professional — that Health Shield provides a health cash plan that meets their needs.

Alternatively for more information about our Health Cash Plans call us on 01270 588 555.



BoE extends Funding for Lending scheme by a year

The Bank of England has extended the Funding for Lending scheme by a year and the incentives offered have been “heavily skewed” towards lending to small and medium sized businesses.

New service role at NatWest

NatWest Intermediary Solutions last week promoted Sarah Taylor to the newly created position of service development manager. Taylor, who has spent the past seven years in NatWest’s intermediary division, most recently as sales development manager, will be in charge of the lender’s service, including its LiveTalk instant messaging service, the online application process and broker […]


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