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Half of Londoners would welcome new homes being built

Only half of Londoners are open to more homes being built in the capital, despite the housing shortage.

Business campaigning group London First commissioned a YouGov poll to determine what proportion of Londoners would welcome new homes being built in their local area.

The poll showed that only half would welcome additional housing, down from 57 per cent last year. However, two-thirds (66 per cent) of respondents said the government is not spending enough time addressing housing issues, and three-quarters (74%) said there was a housing shortage in the capital.

London First says the poll’s findings underline the importance for innovation in new planning and development schemes in London, in order to change perceptions toward building new homes.

London First chief executive officer Jasmine Whitbread says: “The falling number of people ready to welcome new homes in their area is a concern, particularly given we know that housing remains a priority for Londoners.

“Our research shows an additional £8.6bn of investment must be unlocked if we’re to meet the London Plan target of building 66,000 new homes a year. As well as getting the funding in place, we also need to persuade Londoners that new housing will benefit the places they live in.”

Grosvenor Britain and Ireland chief executive officer Craig McWilliam says: “These results highlight a bigger issue at play – that people do not trust in the planning process – and see little personal benefit in greater numbers of homes in their area.

“The housing shortage is not ‘someone else’s’ problem. If we don’t tackle it together then London’s success and ability to attract and retain talent will be threatened. Both local leaders and developers must do more to create places with communities that people want to, and are proud to, live in.”

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