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Habito extends “Hell or Habito” campaign

Online mortgage broker Habito has released two new TV spots to support its “Hell or Habito” campaign that was first announced in September last year.

Coming in at 10 seconds each, both advertisements feature colourful characters whose efforts to understand mortgage paperwork sends them close to death before Habito comes to the rescue.

Both advertisements are available to view on the firm’s YouTube channel.

Habito chief marketing officer Abba Newbury says: “Our ads are deliberately colourful, playful and irreverent. But while the scenarios are heavily dramatised they reflect an all-too real truth: that people find the process of getting a mortgage utterly hellish.

“For too long the odds have been stacked against customers. Baffling jargon and a lack of transparency when it comes to switching means they are completely disempowered… we are turning the mortgage market on its head and putting customers back in the driving seat.”



Habito releases new “Hell or Habito” ad campaign

Online mortgage broker Habito has released the details for its new advertising campaign, “Hell or Habito”. The images depict “hellish” confusion on one side, which is supposed to represent the traditional mortgage application process, and a heavenly experience on the other. Habito says that according to its research, 58 per cent of mortgage holders are […]

Habito wins £18.5m to bolster brand and technology

Habito has raised £18.5m from venture capitalists to invest in its brand and technology. Most of the cash comes from Atomico, with some coming from existing investors Ribbit Capital, Mosaic Ventures, and Revolutionary (Ad)Ventures. Atomico partner Niall Wass says his firm thinks the mortgage market is “inefficient” and that Habito is challenging this. In January […]


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