Although we’ve decided which companies we want marketing emails from, criminals can still catch us if we take our eyes off the ball
After many months of preparation, this year’s General Data Protection Regulation deadline has finally been and gone. It has been a tough time for many compliance departments, consultants and small business owners, frantically seeking clarification on the impending rules.
Inboxes were full of emails from companies we never even knew we had interacted with sporting all kinds of approaches to keep us on their mailing lists. Social media was inundated with GDPR-related jokes, which in itself showed just how huge an issue and undertaking it was. (Incidentally, one of my favourite tweets was: “He’s making a list. He’s checking it twice. He’s gonna find out who’s naughty or nice. Santa Claus is in breach of Article 9 section 2A of the General Data Protection Regulation.”)
So, what now?
It is a sad indictment of growing online activity that people are being urged to be extra vigilant around GDPR-related marketing requests. This is relevant to all small businesses and clients alike. A genuine bank or organisation will never be in contact out of the blue to ask for a PIN, password or to move money.
You may have got your GDPR-related business requirements in order but do not take your eye off the ball during a time when criminals will be looking to take advantage.
There are still many unknown elements attached to GDPR, but what we do know for sure is that we all have an inherent responsibility in protecting ourselves, our employees and clients, and that means awareness must remain high.
Craig Calder is director of intermediaries at Barclays Mortgages