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Freedom Finance acquires Sensible Home Finance

House-Home-Mortgage-Property-Hands-700x450.jpgOnline lending platform Freedom Finance has agreed a deal to acquire another mortgage and loan brokers Sensible Home Finance.

As part of the agreement, Sensible Home Finance will be re-branded, Freedom Mortgages, and will be run by Andrew Fisher the owner of Sensible Home Finance. At the same time, a new bridging and commercial arm has been created.

Freedom Finance says it enjoyed record-breaking business levels in June.

Freedom Finance chief executive Brian Brodie says: “From the moment we started looking for a mortgage and loan broker to join the Freedom Group, we knew that we needed to find an organisation that shared our values and ambition.

“I believe in SHF we have found a highly respected team with a great business and they will be a hugely valuable addition to Freedom.

“This deal enables Freedom to broaden the product range on its platform while becoming a more significant player in the second charge market.”

Sensible Home Finance owner Andrew Fisher says: “This opportunity represents an exciting new chapter for Sensible Home Finance.

“We know that by joining the Freedom family we can take our business to the next level.

“Our customers will benefit from Freedom Finance’s online capabilities, loan platform and unrivalled breadth of finance options. “We are confident that we can now help many more customers satisfy their lending needs easily and safely.”

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