Foundation Home Loans has rejigged its BTL product line in order to simplify and, it says, increase the transparency of its proposition.
None of the products have been changed, rather the way they are structured.
From today, the F1 range contains all products suitable for new landlord clients with a clean credit history and who are looking at less complex properties.
The F2 product range, meanwhile, houses products for existing landlords who wish to finance specialist property types, such as HMOs and short-term lets, and landlords whose credit rating contains minor blips.
On this new structure, Foundation commercial director Andrew Ferguson says: “We recognise 2019 will be a challenging year for brokers advising clients in BTL, and believe our new range is more streamlined and makes it easier for brokers to understand, whilst maintaining our key product points of difference, such as our short term let proposition. Our new structure will support our extensive growth plan this year.”
Director of marketing Jeff Knight adds that some feedback from brokers had been that it wasn’t always obvious what products Foundation offered, so this restructuring is a way of making its specialisations clear and “enhancing our position in the market.”
Earlier this year, Foundation hired Steve Sandiford as its residential mortgages director.