View more on these topics

Foundation Home Loans to begin residential lending in 2017


Buy-to-let specialist lender Foundation Home Loans will begin residential lending this year, according to new director of marketing Jeff Knight.

Knight, who joined Foundation last week. says Foundation will start small with its residential lending.

He says: “At some point this year we will be implementing a simple residential proposition. For the forseeable future, buy-to-let will be our main focus. But maybe in 2018 and beyond you might see Foundation widening that residential proposition.”

In his first interview since his appointment, Knight says Foundation approached him to build upon the firm’s existing marketing abilities.

He says: “It seemed that a missing piece of the jigsaw was someone who could help redefine the brand and proposition for them and bring that to life. All the other key elements were there.

“There is definitely an opportunity for newer lenders to make a difference in this marketplace.

“Foundation will never compete against Santander, but it has ambitions to be a major player in this marketplace. But that isn’t going to happen overnight, that’s a good three to five year strategy.”

Knight adds that the lender will do more repositioning this year.

He says: “That will come out with more clarity later on in the year. But we know we don’t want to be part of a pack. We want to create something that’s broker-centric. Brokers are our lifeline. We want to make it easier for them.”



Jeff Knight joins Foundation Home Loans

Foundation Home Loans has appointed Jeff Knight to the newly-created role of director of marketing. Knight has worked for a number of specialist lenders over the past 19 years, most recently Pepper Homeloans, and has also had his own marketing consultancy. He will be responsible for all the specialist buy-to-let lender’s marketing activities and will be […]

One to One: Ian Thomas, Co-founder and CIO, LendInvest

Expansion into Scotland, plans to accelerate lending across the UK and launch the Property Development Academy outside London – along with a talent for juggling LendInvest began lending in Scotland in the summer. How has the expansion gone so far? We’ve been officially up and running in Scotland for a little over four months and […]


Chelsea BS launches 1.83% four-year fix

Chelsea Building Society has launched a four-year fixed rate mortgage at 1.83 per cent and 65 per cent LTV. The loan is currently the cheapest four-year fix on the market and is available to borrowers who are either buying a home or remortgaging. It has a £995 product fee and can be bought online or […]

Auto-enrolment: tips for employers

The Pensions Regulator (TPR) has released advice on communications for employers, including three tips to help you with your auto-enrolment duties. 1. Allow enough time to select your pension schemeIt’s recommended that you start to prepare for auto-enrolment at least 12 months in advance of your staging date; additionally, give yourself time to choose the […]

Finance is only one hurdle for small developers

The housebuilding market in its current form simply isn’t working. We are completely over-reliant on the biggest players in the industry – the largest nine are responsible for more than 50 per cent of the new homes built in the UK. But there is a reluctance to do more, particularly in this uncertain post-Brexit world. And with […]


News and expert analysis straight to your inbox

Sign up