Fluent Money launches new services for advisers

Fluent Money Group has announced that specialist first charge and equity release services will soon be available through its Fluent for Advisers subsidiary.

The company says that it is adding these services due to numerous requests from advisers for Fluent to expand its proposition.

It was only in early September that the group announced the launch of Fluent Lifetime, a subsidiary that focuses on equity and later life lending services, a month ahead of schedule.

Fluent for Advisers head of intermediaries Jeff Davidson says: “Expansion has been very much on our agenda and when we purchased leading specialist lending distributor, Brytannic Extra Finance last year, which was renamed Fluent Mortgages, it gave Fluent the expertise and knowledge to provide the kind of proposition advisers were asking for.

“Now with the launch of Fluent Lifetime, our equity release and later life lending arm, we can confidently offer the widest range of services for homeowner customers of our introducer partners.”


Fluent Money Group introduces Fluent Lifetime

Fluent Money Group has announced the creation of Fluent Lifetime, a new subsidiary that will provide equity release and later life lending products, planned for a Q4 launch this year. This move comes on the back of increased diversification – Fluent Money Group bought specialist provider Brytannic Extra Finance just over a year ago, which was […]

Fluent Money formally launches first charge arm

Second charge distributor Fluent Money has formally launched first charge arm Fluent Mortgages. Fluent Mortgages is the new name for Brytannic Extra Finance, which Fluent Money Group bought in 2017. The newly-branded firm will provide first charge options to Fluent for Advisers’ existing broker partners. Since the acquisition Brytannic staff have moved into Fluent’s headquarters and […]


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Brokers and market analysts have shared their predictions of which firms might look to takeover Countrywide following the property group’s share price slump. Mortgage Strategy reported yesterday that the estate agency, surveying and broker firm’s stocks had fallen by 91 per cent over the past year from 158.50p to 14.26p. Industry pundits have named LSL Group, […]


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