View more on these topics

Fluent Money launches Fluent for Advisers


Second charge broker Fluent Money has launched a separate brand, Fluent for Advisers.

The move is designed to separate the company’s business arms and give advisers and networks a single brand to go to.

Fluent for Advisers can give either a full referral and advice service or a selection of potential products for the broker to recommend.

Fluent Money head of intermediaries Jeff Davidson says: “Fluent for Advisers does what it says on the tin. We are 100 per cent committed to helping brokers understand how effective second charge loans can be, whether they want to refer a client for advice by us or use our extensive knowledge to provide suitable alternatives from which to make their own recommendations.”

Fluent Money chief operating officer Tim Wheeldon says: “We are fully engaged with the intermediary market in the UK. Having developed our dedicated proposition for brokers in recent years, with the launch of Fluent for Advisers, we are ready to proactively seek a dialogue with every broker and adviser in the UK.”



Private equity firm buys stake in Fluent Money

Beech Tree Private Equity has bought an undisclosed stake in second charge distributor Fluent Money. Following the investment from Beech, Fluent says it plans to “develop its range of services”. As part of the deal, BTPE founding partners Andy Marsh and Andy Rudd will join the Fluent board. In addition, Mark Huggins, the former managing […]

FCA logo glass 2 620x430

Fluent Money becomes fully authorised

Second charge master broker Fluent Money is now fully authorised after the FCA approved its application. Joint managing director Tim Wheeldon says the Bolton-based firm plans to increase its presence in the broker market. He adds: “Full authorisation gives introducers and network partners a real sense of dealing with a business that has the complete […]

Can you put a hat on?

By Sarah Scott, marketing consultant You might think the question in the title is a strange one. Perhaps even more so when you learn that it’s one of several asked as part of an assessment for Employment Support Allowance eligibility in the opening scenes of the 2016 film, ‘I, Daniel Blake’. Daniel is a carpenter […]


News and expert analysis straight to your inbox

Sign up