Second charge broker Fluent Money has launched a separate brand, Fluent for Advisers.
The move is designed to separate the company’s business arms and give advisers and networks a single brand to go to.
Fluent for Advisers can give either a full referral and advice service or a selection of potential products for the broker to recommend.
Fluent Money head of intermediaries Jeff Davidson says: “Fluent for Advisers does what it says on the tin. We are 100 per cent committed to helping brokers understand how effective second charge loans can be, whether they want to refer a client for advice by us or use our extensive knowledge to provide suitable alternatives from which to make their own recommendations.”
Fluent Money chief operating officer Tim Wheeldon says: “We are fully engaged with the intermediary market in the UK. Having developed our dedicated proposition for brokers in recent years, with the launch of Fluent for Advisers, we are ready to proactively seek a dialogue with every broker and adviser in the UK.”