Fluent Money Group introduces Fluent Lifetime

Fluent Money Group has announced the creation of Fluent Lifetime, a new subsidiary that will provide equity release and later life lending products, planned for a Q4 launch this year.

This move comes on the back of increased diversification – Fluent Money Group bought specialist provider Brytannic Extra Finance just over a year ago, which was later named Fluent Mortgages. Of this new move, the group says that it “has been following the development of the later life lending sector for some time [and] having successfully launched Fluent Mortgages last year, it was felt that equity release would make a particularly good fit for us.”

Lifetime’s managing director Aaron Conlon arrives from More2Life, where he worked as operations director for six years.

Fluent Money Group chief executive Kevin Hindley says: “[Conlon’s] track record in the equity release sector is second to none… I am in no doubt that Aaron’s skills and experience will create another success story for Fluent Money Group.”

Meanwhile, Conlon says: “Fluent Money Group already possesses some of the most sophisticated technology in the intermediary marketplace and its reputation in both the B2B and B2C sectors gives me a great platform on which to build a service proposition which intermediaries and their customers will love,” and adds that “we will be testing every part of the process over the next few months to ensure that it meets our standards and expectations before we launch.”


Fluent Money formally launches first charge arm

Second charge distributor Fluent Money has formally launched first charge arm Fluent Mortgages. Fluent Mortgages is the new name for Brytannic Extra Finance, which Fluent Money Group bought in 2017. The newly-branded firm will provide first charge options to Fluent for Advisers’ existing broker partners. Since the acquisition Brytannic staff have moved into Fluent’s headquarters and […]


Fluent Money buys Brytannic Extra Finance

Second charge distributor Fluent Money Group has bought Manchester based broker and packager Brytannic Extra Finance. Brytannic will move its 18-strong team into Fluent Money’s head office in Horwich, near Bolton. Brytannic will be rebranded as Fluent Mortgages Limted and will offer specialist services to bolster Fluent’s existing second charge proposition. Fluent Money Group chief […]

One to One: Jeff Davidson, head of intermediaries, Fluent for Advisers

Reasons for setting up the new arm of Fluent Money, thoughts on the status of the second charge sector – and a talent that perhaps should remain a secret Fluent for Advisers launched earlier this year. What was the motivation for introducing the new arm of Fluent Money and how is it going? The move […]

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Engaging millennials: Top five tips

By Jamie Clark, Business Development Manager Our latest research looks to understand the key influences on millennials’ future long-term pension savings. Here are our top five takeaways to consider when developing a strategy for advising them. 1. Every millennial is different. One thing that came through loud and clear in our research was that pigeon-holing […]


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