Fluent Money Group has announced the creation of Fluent Lifetime, a new subsidiary that will provide equity release and later life lending products, planned for a Q4 launch this year.
This move comes on the back of increased diversification – Fluent Money Group bought specialist provider Brytannic Extra Finance just over a year ago, which was later named Fluent Mortgages. Of this new move, the group says that it “has been following the development of the later life lending sector for some time [and] having successfully launched Fluent Mortgages last year, it was felt that equity release would make a particularly good fit for us.”
Lifetime’s managing director Aaron Conlon arrives from More2Life, where he worked as operations director for six years.
Fluent Money Group chief executive Kevin Hindley says: “[Conlon’s] track record in the equity release sector is second to none… I am in no doubt that Aaron’s skills and experience will create another success story for Fluent Money Group.”
Meanwhile, Conlon says: “Fluent Money Group already possesses some of the most sophisticated technology in the intermediary marketplace and its reputation in both the B2B and B2C sectors gives me a great platform on which to build a service proposition which intermediaries and their customers will love,” and adds that “we will be testing every part of the process over the next few months to ensure that it meets our standards and expectations before we launch.”