Fluent Money Group has launched Fluent Lifetime Ltd., a subsidiary that focuses on equity release and later life lending services.
The new company has launched a month early, originally being mooted for a Q4 launch when it was originally announced in early July.
Alongside the new company, Fluent has also released an equity release app, which as well as providing information such as quotes and instructional videos, allows customers to keep track of their equity release process. It also gives direct access to the customer’s adviser and case manager and lets them upload and download documents.
Fluent Lifetime managing director Aaron Conlon says: “Our aim is to bring equity release advice to a wider cross section of the population thanks to being able to harness the advantages of technology via the internet as well as the all-important human contact.
“We have worked very hard to make the whole process as accessible as possible and thanks to the pioneering work done by Fluent Group in the use of technology to improve the customer experience, we have a unique proposition to offer customers.”
Fluent Money Group chief executive Kevin Hindley adds: “We have taken our time to fully research the sector and are making full use of our proven strengths in the application of technology and human customer service to provide a comfortable and stress-free journey for people seeking to raise capital in later life.”