Fluent Lifetime launches ahead of schedule

Fluent Money Group has launched Fluent Lifetime Ltd., a subsidiary that focuses on equity release and later life lending services.

The new company has launched a month early, originally being mooted for a Q4 launch when it was originally announced in early July.

Alongside the new company, Fluent has also released an equity release app, which as well as providing information such as quotes and instructional videos, allows customers to keep track of their equity release process. It also gives direct access to the customer’s adviser and case manager and lets them upload and download documents.

Fluent Lifetime managing director Aaron Conlon says: “Our aim is to bring equity release advice to a wider cross section of the population thanks to being able to harness the advantages of technology via the internet as well as the all-important human contact.

“We have worked very hard to make the whole process as accessible as possible and thanks to the pioneering work done by Fluent Group in the use of technology to improve the customer experience, we have a unique proposition to offer customers.”

Fluent Money Group chief executive Kevin Hindley adds: “We have taken our time to fully research the sector and are making full use of our proven strengths in the application of technology and human customer service to provide a comfortable and stress-free journey for people seeking to raise capital in later life.”


Fluent Money Group introduces Fluent Lifetime

Fluent Money Group has announced the creation of Fluent Lifetime, a new subsidiary that will provide equity release and later life lending products, planned for a Q4 launch this year. This move comes on the back of increased diversification – Fluent Money Group bought specialist provider Brytannic Extra Finance just over a year ago, which was […]

Fluent Money formally launches first charge arm

Second charge distributor Fluent Money has formally launched first charge arm Fluent Mortgages. Fluent Mortgages is the new name for Brytannic Extra Finance, which Fluent Money Group bought in 2017. The newly-branded firm will provide first charge options to Fluent for Advisers’ existing broker partners. Since the acquisition Brytannic staff have moved into Fluent’s headquarters and […]


Tipton offers new Airbnb mortgage

Tipton & Coseley Building Society has launched a new mortgage for Airbnb hosts. The building society will now accept mortgage applications for second homes and holiday lets where the borrowers wish to let the property out via the Airbnb website. A recent investigation by Mortgage Strategy found that few lenders are willing to provide mortgages […]

US: mid-year review and outlook

By Felix Wintle, Manager of the Neptune US Opportunities Fund H1 2014 Economic data: after last year’s strength, economic data has disappointed. Indeed, the economy contracted 2.9 per cent in the first three months of the year — the US economy’s worst performance for five years. However, rather than a symptom of underlying economic weakness or […]


News and expert analysis straight to your inbox

Sign up