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FCA spends £66,000 on new logo

The Financial Conduct Authority spent £66,400 on its new logo, which was designed by advertising giant Saatchi & Saatchi.

The FCA paid the advertising firm £57,600 to audit its brand and design the new logo (pictured), according to a Freedom of Information request.

The regulator spent the remaining money on areas such as trademarking the logo and buying rights to use the font used in the logo.

Mortgage Strategy revealed the regulator was planning to refresh its logo last month as part of a brand refresh.

An FCA statement says: “We undertook a refresh of the FCA brand to make sure our brand is accessible, open and transparent so that all our audiences understand our role.

“In particular, we need to ensure our brand works well for digital use and takes into account accessibility considerations.”

The regulator’s statement adds that consumers think the words ‘Financial Conduct Authority’ should be “clearly legible and accessible” in the logo.

It adds: “We are aiming to implement the brand refresh taking into account our value for money objective. This means that the existing FCA logo will be phased out over the next year as we update systems and templates as part of our move to new offices in Stratford.”

 

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  • Chris Hulme 8th May 2017 at 4:56 pm

    Ah yes, the Leopard is unhappy with its spots…. instead of just the spots, we now have words telling you that they are spots. Genius!

  • Grumpy Old Broker 8th May 2017 at 1:17 pm

    Well…that is excellent value for money!
    I can fully understand why they had to pay Saatchi & Saatchi £57,600 to refresh their brand.
    Just the same as I can see this adding real value – “We are aiming to implement the brand refresh taking into account our value for money objective. This means that the existing FCA logo will be phased out over the next year as we update systems and templates as part of our move to new offices in Stratford.”
    Maybe instead of moving their offices to Stratford a lower cost better value for money area could be found…perhaps somewhere in the Orkneys?

    • Chris Simpson 8th May 2017 at 3:07 pm

      Hope the new offices in Stratford are big enough to house their art collection.