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Exclusive: First Complete and Pink rebrand as ‘Primis’

First Complete and Pink networks have been combined and rebranded.

The network will now be known as ‘Primis’, as was announced to brokers at the organisation’s ‘Recognising Excellence’ annual conference last night in Birmingham.

Primis Mortgage Network business operations director Toni Smith told Mortgage Strategy“We are hugely excited to announce the unification of First Complete & Pink to form Primis Mortgage Network. The announcement was extremely well received at our annual event and completes the final stage of our network integration and move to a single brand.

“Following consideration of various naming options, we chose ‘Primis Mortgage Network’. ‘Primis’ is the Latin for ‘First’, which positions our business as the ‘first and foremost’ mortgage network.”

Both Pink and First Complete, now Primis, are part of the LSL Property Services group.

It was announced on Wednesday that the parent company had also purchased adviser network Personal Touch for £4.8m.

More to follow…



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  • Amir Kharkowa 2nd February 2018 at 12:57 pm

    Are we to see a future merging of all the network brands under LSL to Primis Touch!