Ex-BSA boss runs Fairer Finance consumer advisory board

Fairer Finance has appointed former Building Societies Association director general Adrian Coles to lead a new consumer advisory board that will oversee the organisation.

The board will scrutinise the consumer group to ensure it works for the benefit of financial services customers.

Coles will recruit new members to the advisory board.

He says: “Having spent much of my career championing the customer-centric values of the mutual sector, joining Fairer Finance felt like a natural fit. It’s quickly established itself as an important voice in the consumer space over the past 18 months but there’s plenty of work still to do in levelling the playing field between financial services businesses and their customers.”

Fairer Finance founder and managing director James Daley says: “We’re honoured that Adrian Coles has agreed to establish and chair this new consumer advisory board for us. Adrian has over 35 years’ experience in the financial services sector – including 20 years as director general of the Building Societies Association – so he brings a wealth of knowledge and experience to our organisation. With his support and counsel, we’ll be an even stronger force for change in the financial services industry.”

Fairer Finance was set up by Daley in March 2014. It rates banks and insurers based on what their customers think of them, how well they handle complaints and how transparent they are.

The consumer group funds its campaigns by advising financial services firms on how they can be more transparent.