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Emoov set to relaunch this January

Emoov has been acquired by Mashroom which aims to relaunch the online estate agency in January 2019.

Mashroom is a peer-to-peer lettings platform that is itself due to launch in March 2019.

Emoov entered administration in early December, just half a year after merging with Tepilo and Urban in a £100m deal.

Mashroom reports that Emoov will operate under its former model as a hybrid agency, and that Tepilo will keep its own name and operate under Mashroom management.

The deal will see Mashroom chief operating officer Naveen Jaspal take operations tasks for Emoov. Of the acquisition, she says: “Our priority is to get the Emoov business back up and running to provide a transparent and flexible service which is deeply customer-focused, champions community and enables customers to sell their properties more efficiently.”

Mashroom founder Stepan Dobrovolskiy comments: “The team and I are very excited to be able to put Emoov back online. Emoov has an impressive eight-year history and is one of the first and largest hybrid estate agencies in the UK.”

“This is the start of a new chapter for the company and the industry. I believe an unencumbered, wiser and innovative Emoov is in the perfect position to develop a sustainable business model for the industry. The future of the property market is digital, and it is in the hands of empowered customers connected by community and data.”

Customers who signed up to Emoov or Tepilo before December 2018 are being encouraged to get into contact with the company in order to have property re-listed.

Russell Quirk, who founded Emoov in 2010, has since gone on to set up a PR agency that specialises in property.

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