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Complaint about estate agent Moveli upheld by ASA

The Advertising Standards Authority has ruled that estate agent Moveli must remove a testimonial relating to an estate agent because it was written when said agent worked for a previous company.

The complaint, issued by Courtenay Estate Agents, asked whether a testimonial for a named estate agent from a “Mrs LD,” which stated that the agent “tenaciously held on to our buyer, who was in a chain, for many months,” was genuine, arguing that the estate agent had worked for Moveli for just a month.

Moveli responded by acknowledging that the testimonial was written by a client when the agent was at a previous employer, but said that because he “continued to provide the same style of service to his clients, consumers relying on that testimonial when deciding to choose him, and by extension Moveli, would not have been misled.”

However, ASA decided that “the positive attributes referred to in the review… were likely to be affected, at least to some degree, by the business in which he was working, and it could not be assumed that they would be the same when he moved employer, ” ruling that the ad must not appear again in its current form.



ASA rules on two OnTheMarket ads

Two complaints regarding advertisements for property search website have been investigated by the Advertising Standards Authority, with one being upheld and the other not being upheld. The first complaint focuses on a voice-over line of dialogue on a TV advert that states “… agents have moved to from other sites and many are […]


Age Partnership TV complaint dismissed by ASA

Two complaints about a TV advert for Age Partnership’s equity release scheme have been rejected by the Advertising Standards Agency. The issue centered around the omission of the interest rate payable on equity release, which the complainants said was misleading. Age Partnership’s response was that, as a broker that offers advice rather than its own […]


ASA rules Purplebricks misled consumers on fees

The Advertising Standards Authority has upheld a complaint against estate agent Purplebricks Group, about the “misleading” way it presented it charges in an online advertisement. The complaint, brought by a rival estate agency, Hunters Property Group, stated that Purplebricks didn’t clearly show there was additional £300 fee to pay for viewings, on top of its […]


Belmont Green completes £500m securitisation

Belmont Green, the parent company behind Vida Homeloans, has announced that it has priced a £500m mortgage-backed securitisation. This is the third such securitisation in the company’s Tower Bridge programme, with previous announcements coming in April 2018 and October last year. Belmont Green reports that within the AAA class, investors placed orders for nearly twice […]

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Fit for Work: guidance for employers published

On Friday, the Department for Work and Pensions published its guidance for employers on using the new Fit for Work (FfW) service to help ill employees return to the workplace. It also includes more details on the tax exemption for medical interventions that commenced on 1 January 2015.


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