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Complaint about estate agent Moveli upheld by ASA

The Advertising Standards Authority has ruled that estate agent Moveli must remove a testimonial relating to an estate agent because it was written when said agent worked for a previous company.

The complaint, issued by Courtenay Estate Agents, asked whether a testimonial for a named estate agent from a “Mrs LD,” which stated that the agent “tenaciously held on to our buyer, who was in a chain, for many months,” was genuine, arguing that the estate agent had worked for Moveli for just a month.

Moveli responded by acknowledging that the testimonial was written by a client when the agent was at a previous employer, but said that because he “continued to provide the same style of service to his clients, consumers relying on that testimonial when deciding to choose him, and by extension Moveli, would not have been misled.”

However, ASA decided that “the positive attributes referred to in the review… were likely to be affected, at least to some degree, by the business in which he was working, and it could not be assumed that they would be the same when he moved employer, ” ruling that the ad must not appear again in its current form.

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Fit for Work: guidance for employers published

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