Broker Focus: Maxwell Moore

Broker Focus is a new weekly Mortgage Strategy article that aims to amplify the voices of intermediaries up and down the country.

Profiling a different mortgage broker every week, the column will ask a mix of light-hearted and professional questions about the individual, their firms and their take on the mortgage market.

First up is Maxwell Moore director Jonathan Moore (pictured).

 1. Tell me about your firm in three sentences.

Maxwell Moore is a newly-launched mortgage and protection advice firm, which prides itself on high-quality, personal service.  We assist customers whose needs may be straightforward, and those with more complex circumstances such as being self-employed or needing borrowing into retirement.

2. What is your headcount?

At the moment two: Michael Maxwell and me. In time, I’m sure we’ll grow – after all we’ll need someone to help when we want a break!

3. Where are you based?

We operate from Salford Quays, the home of MediaCityUK and one of the most vibrant and high profile places in the North West. Manchester is just next door, and of course we are at the very heart of the Northern Powerhouse region.

4. What led you to become a mortgage broker?

I’ve spent over twenty years working for lenders and I really wanted to use my skills and experience in a new context that helped people.  In my last role I was responsible for business development, and I really enjoyed interacting with people and finding solutions to problems.

5. What annoys you about the mortgage market?

The technology. IT systems can be the most amazing way of making things work better/faster/more efficiently, but they can just as easily be the very opposite. There is a huge variance in ease of use of systems, logins and registrations across the market.

6. And what is the best thing about it?

There are some truly fantastic people in it, with a passion for what they do, who make a real difference to the lives of their clients.  The competitive market place is driving some real innovation amongst lenders, which can only help us to help our clients.

7. What are the best parts of your job?

Without doubt, finding a solution to a problem that a client has, and enabling them to move on with their life. I’m also really enjoying the challenge of getting our brand known as widely as possible.

8. What are your plans for your firm’s future?

We want to become the go-to broker firm in the North West, known for great service, getting things done and putting the interests of our clients first.  Our strides on the social media front so far are getting us on our way!

9. What is the best day you’ve ever had, and why?

It would have to be the day that Maxwell Moore went live. Turning the website on, and launching our social media campaign to announce “we’re open” was even more exciting than I had imagined.

10. Which person, alive or dead, would you most like to have a drink with?

Barack Obama: all-round-nice-guy, and to find out what he learned from his experience as President.

11. Which teams do you support, and why?

I live almost in the shadow of the Old Trafford stadium, but in Manchester you don’t declare your allegiance between the two great clubs if you want to avoid alienating half of your local market, so I’ll go for Bradford City, as I am still a Yorkshireman at heart.

12. Finally, what do you most like to read in Mortgage Strategy?

I particularly liked the recent one about the building society sector being set for change, which was well worded and thought-provoking. I might write you a follow-up piece about it!

If you would like your firm to be featured in Broker Focus, please email Mortgage Strategy deputy editor Sam Barker at or call 02079704425.