British Friendly hires LV= protection boss

British Friendly Society has hired LV= managing director for protection Iain Clark as marketing and distribution director.

Clark will join the company in the new role in September. Prior to LV=, where he has worked for the past four years, Clark has also held sales director roles at Legal & General and PruProtect.

British Friendly chief executive Mark Myers, who previously headed up LV=’s in-house IFA, says: “Iain comes to British Friendly with an excellent track record of success as well as a wealth of experience, ideas and energy.

“He has played a pivotal role in the shaping of the UK protection industry over the last 20 years and we are delighted to welcome him on board.”

Iain Clark says: “I am really looking forward to working with the team at British Friendly and financial advisers in the industry to drive growth, diversify and maximise the business to its full potential.

“We have ambitious plans to build upon the already strong foundations of the business and to introduce innovative products and processes which will entice both existing and new customers to expand their portfolio with us.”

In September British Friendly appointed Master Adviser partner Roy McLoughlin as non-executive director.