Brightstar has taken the decision to remove BridgeCrowd from its panel following a marketing email sent out by the lender this morning that the broker deemed “vulgar”.
The email included a provocative image of a woman unbuttoning her shirt with the caption “need something lower?”
Brightstar director of people development Clare Jupp says: “As an industry we are making great strides towards better gender representation and just today HM Treasury has announced that 350 organisations have now signed the Women in Finance Charter, covering some 800,000 financial services employees.
“As a business, we have committed a lot of time and energy towards the promotion of diversity and the Women in Finance Charter. We have a very clear idea of the direction in which we believe the industry should progress and we are working hard to achieve this.
“At Brightstar, we cannot reconcile our values with the vulgar and obsolete use of clumsy sexual innuendo included in this advert. It represents everything that we are working against and consequently, we have removed the lender from our panel.”
BridgeCrowd has been approached for comment.