Homeowners looking to build their own property can now pick a plot in Bicester, Oxfordshire.
The ‘plot shop’ will sell land on the Graven Hill development, with up to 1,900 plots available for self-build and custom-build homes.
The site, the first of its kind in the UK, aims to make it easier for homeowners to access land and advice about building.
Bicester housing and planning minister Alok Sharma says: “We need to get creative with how we build our housing in this country to deliver more of the right homes in the places people want to live.”
The Government’s Housing White Paper pledges to double the number of custom and self-build homes by 2020.
Aspiring owners can choose to build their home from scratch or through customised design offered by the high street shop.
Sharma adds: “Through diversifying the housing market in this way we can give people greater choice over the homes they live in.”
Virgin Money director of mortgages Peter Rogerson says: “The custom build market is a really exciting area of new house building that offers significant growth potential, providing a supply of high-quality homes specifically designed to buyers’ individual requirements.”