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AToM to change brand from January 2019

AToM has announced that it will be rebranding to ‘impact specialist finance’ after the specialist mortgage broker and distributor entered an agreement with Atom Bank.

The change will officially be launched in January to the marketplace, and includes a new logo (see below):

On the brand change, AToM founder and chairman Vic Jannels says: “During the last few years we have, traded without confusion alongside the bank as we mostly operate in differing areas of the mortgage marketplace.

“Our change of brand has been embraced by the whole AToM team and we are ready to make an impact, through impact specialist finance, in the New Year.

“Our offering to the broker market will remain exactly as it is today plus we expect to have many new and different lender products available too.”

AToM managing director Dale Jannels comments: “It’s sad to lose the AToM name as it’s served us well over the last 27 years. But we sat down and looked at all the things we do, which include insurances, mortgages, protection and creative technology, so the new name is right on the money.”

Atom Bank director of intermediary lending Maria Harris adds: “Digital mortgages will be integrated with the Atom bank customer brand next year.

“Our focus remains on continuing to provide the same digital service to intermediaries and customers.

“Following an agreement with All Types of Mortgages, all Atom bank services and products will now be unified under one brand.”

This comes after last month the specialist lender expanded to digital mortgages in the buy-to-let market via an exclusive intermediary pilot scheme.


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