View more on these topics

ASA upholds complaints against Victoria Knight and Reliance Property

The Advertising Standards Authority has upheld complaints against a brace of property management services, in both cases for advertising guaranteed rental income.

In the first case, the website for Victoria Knight boasted that a fixed monthly rental income was assured, which was challenged as being misleading because it “suggested rent would be guaranteed in all circumstances”, and that the advertisement did not make clear each “significant limitation” that applied to said guaranteed rent.

The authority decided that people viewing the advertisement would not understand that rent was only guaranteed if based on an agreement in which Victoria Knight became the tenant and then sub-let the property, and because a copy of the full terms was not made available to view on the company’s website, the advertising code had been breached.

Victoria Knight has amended the claims on its website.

The second ruling concerns Reliance Property Management Specialists, an advert for which claimed that rental income was guaranteed ‘365 days a year.’

Two challenges were made, both exactly the same as the Victoria Knight case detailed above: that the advertisement suggested rent guaranteed in all circumstances, and that it did not make significant limitations clear.

In this case too, rent is only guaranteed when Reliance becomes the tenant and sub-lets the property to other tenants, and material information concerning this had been omitted from the advertisement.

Reliance Property Management Specialists has also amended the claims on its website.

Recommended

Real-Estate-Agent-Property-For-Sale-700.jpg

Complaint about estate agent Moveli upheld by ASA

The Advertising Standards Authority has ruled that estate agent Moveli must remove a testimonial relating to an estate agent because it was written when said agent worked for a previous company. The complaint, issued by Courtenay Estate Agents, asked whether a testimonial for a named estate agent from a “Mrs LD,” which stated that the […]

Technology-tablet-computer-ipad-business-businessman-700.jpg

ASA rules on two OnTheMarket ads

Two complaints regarding advertisements for property search website OnTheMarket.com have been investigated by the Advertising Standards Authority, with one being upheld and the other not being upheld. The first complaint focuses on a voice-over line of dialogue on a TV advert that states “… agents have moved to OnTheMarket.com from other sites and many are […]

Stressed-man-on-phone-angry-700.jpg

Age Partnership TV complaint dismissed by ASA

Two complaints about a TV advert for Age Partnership’s equity release scheme have been rejected by the Advertising Standards Agency. The issue centered around the omission of the interest rate payable on equity release, which the complainants said was misleading. Age Partnership’s response was that, as a broker that offers advice rather than its own […]

Auto enrolment – so far so good?

Jamie Clark – Business Development Manager The recent report from the Pensions Policy Institute demonstrates the sheer scale of auto-enrolment so far and what we can expect in the future. We’ve pulled out the key information to save you reading the full report. Auto enrolment in numbers Sources: Pensions Policy Institute, The Future Book: Unravelling […]

Newsletter

News and expert analysis straight to your inbox

Sign up