View more on these topics

ASA rules on estate agent website claims

The Advertising Standards Authority has told estate agency Leftmove to remove one claim on its website and one on a Facebook post, ruling that they are misleading.

The estate agent wrote on its website that in 2017 it sold more in the postcode PH4 than any of its competitors and, on the social media platform, published a list of 12 locations with a different phone number for each, including a ‘Poulton Branch.’

On being challenged on the first claim, the estate agent provided a spreadsheet of sold properties in the time frame specified, but failed to provide data detailing sales for its competitors.

The ASA adds that the spreadsheet included sales agreed rather than sales completed, too.

On the second point, Leftmove does maintain a serviced office in Poulton-le-Fylde with a receptionist, but the watchdog ruled that consumers may “understand that the branch would be staffed by individuals with expertise and knowledge of the local area.”



ASA upholds complaint against housing association

The Advertising Standards Authority has upheld a complaint against housing association Notting Hill Genesis, deeming an advertisement regarding shared ownership ‘misleading’. The complaint focused on the featured text “I own a two-bedroom apartment and pay less per month than my friends pay to rent a room in a flatshare.” This, the complainant argued, was misleading […]

Percentage Sign concept

ASA dismisses complaint over Clear Score TV ad

The Advertising Standards Authority has ruled that Clear Score Technology Ltd is not in the wrong regarding an advert the firm released in the summer. The complaint focused on the line, “the better your credit score, the better deals you can get on mortgages”, which the complainant believed was “misleading,” believing that a credit score […]


ASA upholds complaints against Victoria Knight and Reliance Property

The Advertising Standards Authority has upheld complaints against a brace of property management services, in both cases for advertising guaranteed rental income. In the first case, the website for Victoria Knight boasted that a fixed monthly rental income was assured, which was challenged as being misleading because it “suggested rent would be guaranteed in all […]

Santander amends BTL offering

Santander is set to increase the maximum term and age for its buy-to-let products. The bank is also making changes to its affordability calculator. The amendments, which will come into place on 15 April, will see the maximum age extended from 75 to 85, and the maximum lending term rise from 25 years to 40 […]

Budget summary – March 2016

This week’s Budget looked as if it would be a difficult one for the Chancellor, with disappointing economic numbers and the need to avoid ruffling feathers ahead of June’s in/out referendum. Nevertheless, Mr Osborne did spring a few surprises, including some tax reductions. So how does this budget affect you? If you are – or […]


News and expert analysis straight to your inbox

Sign up