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ASA rules on estate agent website claims

The Advertising Standards Authority has told estate agency Leftmove to remove one claim on its website and one on a Facebook post, ruling that they are misleading.

The estate agent wrote on its website that in 2017 it sold more in the postcode PH4 than any of its competitors and, on the social media platform, published a list of 12 locations with a different phone number for each, including a ‘Poulton Branch.’

On being challenged on the first claim, the estate agent provided a spreadsheet of sold properties in the time frame specified, but failed to provide data detailing sales for its competitors.

The ASA adds that the spreadsheet included sales agreed rather than sales completed, too.

On the second point, Leftmove does maintain a serviced office in Poulton-le-Fylde with a receptionist, but the watchdog ruled that consumers may “understand that the branch would be staffed by individuals with expertise and knowledge of the local area.”

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