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ASA dismisses complaint over Clear Score TV ad

The Advertising Standards Authority has ruled that Clear Score Technology Ltd is not in the wrong regarding an advert the firm released in the summer.

The complaint focused on the line, “the better your credit score, the better deals you can get on mortgages”, which the complainant believed was “misleading,” believing that a credit score is used to establish whether a would-be borrower can access funds, not the terms at which they can do so.

Clear Score responded by outlining that users with better credit scores would on average have a greater choice of mortgage lenders and offers, therefore standing by the advert’s claim.

Additionally, Clear Score pointed out that the advert did not say those with a better credit score would in turn receive better rates necessarily, as the advert used the word “deals,” not “rates”.

ASA ruled that the line in the advert was clear, and said that “we understood that credit score was one of the factors used by lenders to determine whether or not to lend to an individual and that a higher score made it more likely that a lender’s mortgage offers would be made available to an individual.”

The agency concluded that no further action was required.

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