View more on these topics

ASA dismisses complaint over Clear Score TV ad

The Advertising Standards Authority has ruled that Clear Score Technology Ltd is not in the wrong regarding an advert the firm released in the summer.

The complaint focused on the line, “the better your credit score, the better deals you can get on mortgages”, which the complainant believed was “misleading,” believing that a credit score is used to establish whether a would-be borrower can access funds, not the terms at which they can do so.

Clear Score responded by outlining that users with better credit scores would on average have a greater choice of mortgage lenders and offers, therefore standing by the advert’s claim.

Additionally, Clear Score pointed out that the advert did not say those with a better credit score would in turn receive better rates necessarily, as the advert used the word “deals,” not “rates”.

ASA ruled that the line in the advert was clear, and said that “we understood that credit score was one of the factors used by lenders to determine whether or not to lend to an individual and that a higher score made it more likely that a lender’s mortgage offers would be made available to an individual.”

The agency concluded that no further action was required.



ASA upholds complaints against Victoria Knight and Reliance Property

The Advertising Standards Authority has upheld complaints against a brace of property management services, in both cases for advertising guaranteed rental income. In the first case, the website for Victoria Knight boasted that a fixed monthly rental income was assured, which was challenged as being misleading because it “suggested rent would be guaranteed in all […]


Complaint about estate agent Moveli upheld by ASA

The Advertising Standards Authority has ruled that estate agent Moveli must remove a testimonial relating to an estate agent because it was written when said agent worked for a previous company. The complaint, issued by Courtenay Estate Agents, asked whether a testimonial for a named estate agent from a “Mrs LD,” which stated that the […]


ASA rules on two OnTheMarket ads

Two complaints regarding advertisements for property search website have been investigated by the Advertising Standards Authority, with one being upheld and the other not being upheld. The first complaint focuses on a voice-over line of dialogue on a TV advert that states “… agents have moved to from other sites and many are […]


Employers fined £52,500 for auto-enrolment failings

By Jamie Clark, Business Development Manager The Pensions Regulator (TPR) has taken the step of naming and shaming employers that have been served County Court Judgments (CCJs) for non-payment of auto-enrolment fines. We take a look at what this means for employers, their employees and advisers Shamed into action? Sixty-four employers have been served CCJs […]


News and expert analysis straight to your inbox

Sign up