View more on these topics

Analysis: Beat comparison sites at their own game

Berry-Jason-700.jpg

On noting the return of the famously irritating opera singer featured in the advertising campaign of a well-known comparison website, I wondered why such sites go to the trouble of advertising when often they seem to get a helping hand from the consumer press. 

Indeed, in recent weeks both Which? and a prominent current affairs publication have published articles praising comparison sites for helping customers to get the best deal. 

These stories worry me greatly. As industry reports have shown, comparison sites have plenty of flaws and I do not think consumers are aware of them. Aside from issues such as potential bias towards products offered by their ‘silent’ owners, these sites cannot offer the same service as brokers when sourcing something as important as home insurance.

Unfortunately, consumers think they must be getting the best deal because they can see the comparison in front of them (even if the site is unclear on what it should compare).

But brokers can benefit by utilising these whole-of-market, free, ‘industry-accredited’ comparison tools to compete with, and indeed beat, aggregators with their advice.

Recommended

Globe-Global-World-Map-700x450.jpg

World Bank warns on US rate rise

The World Bank has warned developing countries to “prepare for the worst” when the Federal Reserve starts to raise interest rates. The BBC cites a report from the World Bank ahead of any decision on interest rates tomorrow by the US central bank. The World Bank argues while any impact may be modest, it is […]

Parliament-UK-London-Building-Fog-700x450.jpg

Treasury select committee divided over EU probe

The influential Treasury select committee is to launch a probe of the costs and implications of next year’s vote on EU membership, but members have been unable to agree the terms of the inquiry. The committee, which is chaired by Andrew Tyrie, reached an informal agreement to report on the EU at a recent private […]

Money-Notes-Currency-GBP-Pounds-700.jpg

Advisers query FCA stance on loan commission

The FCA’s refusal to ban commission in the mortgage market is “inconsistent”, according to life and pensions advisers. The regulator confirmed last week that it had found little evidence of bias and therefore ruled out a commission ban as part of its upcoming mortgage market reviews. However, advisers already subject to a ban as part […]

Business-People-Leaving-Walking-Falling-Decline-Corporate-700x450.jpg

L&G staff vote for strike action over Kingswood closure

Staff at Legal & General’s doomed Kingswood office have voted to go on strike following discussions between Unite the union and staff. The union opened a consultative ballot for industrial action, which closed yesterday. There was a 68 per cent turnout for the ballot with 63 per cent of the total membership voting for action. […]

Newsletter

News and expert analysis straight to your inbox

Sign up