Embedded links in new government documents are being challenged by the Association of Mortgage Intermediaries.
The new Help to Buy and Help to Sell guides, released by the MHCLG on 8 May, contain links that lead to what Ami describes as “a membership-based consumer charity” – ostensibly the Which? Website.
This, says the association, is unacceptable, because users who click on these links are then given the opportunity to talk to a mortgage adviser in the charity’s connected commercial arm.
Ami says that it has been asked for these documents to be modified and to see any due diligence, tendering processes or internal approval processes, but these request have been refused.
Ami chief executive Robert Sinclair says: “We are extremely disappointed at the approach taken here on what are an otherwise excellent series of documents.
“However, we cannot support or endorse the promotion of one advisory firm, even indirectly at the expense of others. Ami has always championed a level playing field on all matters and will continue to do so.
“We hope that MHCLG will reconsider their approach and move to a more balanced position.”