Answers in Retirement Group has announced the rebrand of all its businesses.
The rebrand means that each business now has an Air prefix attached, with all branding and logos including the Air motif, according to the firm.
The Equity Release Club has rebranded to Air Mortgage Club, and members who complete an average of three cases per quarter are entitled to Air Platinum Club.
In addition, the Later Life Academy is now the Air Later Life Academy, and members who complete five out of seven modules and sit the qualifying exam are now entitled to Air Later Life Professional status, formerly Graduate status.
The Unity Rewards has also been rebranded, now Air Rewards.
Answers in Retirement Group chief executive Stuart Wilson says: “Since we launched our over-arching Air Group umbrella business last year, we have been reviewing how we can bring consistency to all group companies.
“We believe that by utilising the ‘Air’ name across all those propositions, and also changing the name of our rewards and professional status, means that our adviser members and other stakeholders have complete clarity about how the group works, the various services we can deliver, and the growing number of opportunities they can tap into.”