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60 Seconds with… James Prosser, director, Front Events (organiser of FSE London)


This is your third Financial Services Expo in London. What do mortgage professionals expect from an Expo these days and how has this changed?

Given that most advisers are very busy, to take a full day out of the office means they are looking for far more tangible benefits from their exhibition experience. They want to get in front of lenders and providers that want to work with them; they want to find new opportunities; and they want to go back to the office brimming with enthusiasm and ideas about how to take their business forward. We should also not underestimate the chance to network with peers – that community element, particularly for FSE, is very important.

What can delegates expect from future Front Events shows?

The best of everything: speakers, content, exhibitors, facilities, the all-round experience that a show can offer, regardless of sector. We never wanted to offer a ‘Me too’ exhibition and, if you come to our shows, the look and feel as well as the content are top quality and very different from others. We wanted to break boundaries and are only at the start of what we can achieve.

What three things can attendees do to ensure they get the most from an Expo?

Having a plan is crucial. If you have reviewed who is exhibiting or speaking, you will get much more out of the day. Making a note about who you want to hear will be helpful because we have a lot of content throughout both days across three theatres. Also, make time to speak to other attendees to compare notes, and remember to follow up on those conversations after Expo.

What is the best piece of advice you have received?

Surround yourself with a great team.

Who is your all-time hero?

Generally, I would say Sir Alex Ferguson. But this week it will be Sir Clive Woodward – he is speaking at FSE London on 17 September.

Do you have any secret talents?

It is not a secret talent but I have run two London marathons and raised over £10,000 for WellChild through business and fundraising.

If you were not doing this, what would you be doing?

Events is in my blood. But if I was not doing this, I would probably be a financial adviser.



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