Third equity release body set up
The Society of Equity Release Advisers launched last week, the third such body formed to represent the interests of equity release advisers.
SERA has been set up by four equity release specialists and will rotate its chairman role.
The first person to take the helm is Simon Chalk, equity release planner at Mortgage Portfolio.
The other founders of SERA are Geoff Charles, managing director and equity release specialist at Bower Retirement Services, Ian Howarth, consultant at Parker Kelly Financial Service, and Roger Mar-vin, IFA and mortgage specialist at Charles Cameron & Associates.
SERA aims to become the referral partner for IFAs and soli-citors, work with providers to develop products and provide a ‘centre of excellence’ forum.
Chalk says: “We believe equity release should be covered by ad-visers in every retirement planning scenario and professional IFA and solicitor firms now have the best route to advice for clients.”












