Moneysupermarket partners with L&C

Moneysupermarket.com has agreed a partnership deal with London & Country which will see the brokerage provide telephone advice to prospective borrowers using the comparison website.

London & Country will also work closely with Moneysupermarket.com’s existing in-house mortgage advisors.

Emma Walker, at Moneysupermarket.com, says: “Although some customers are happy to use our comparison tools to help them find the right mortgage, we know that many customers require further help from experts who can help them with the decision making process.

“Moneysupermarket.com already has an established in-house team providing regulated mortgage advice to our customers and by teaming up with London & Country we are able to extend this offering further.

“Combining self-service comparison searches and mortgage advice means that Moneysupermarket.com customers will be able to get clear and impartial information to help them find the best deal for their circumstances.”

David Hollingworth, mortgage specialist at London & Country, says: “We’re delighted that Moneysupermarket.com has chosen London & Country as its partner to provide customers with mortgage advice.

“Our advice service will dovetail with the wealth of information available on Moneysupermaket.com to cater for all borrower requirements.”

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Readers' comments (15)

  • i buy moneysupermarketleads from PAA. I wonder what the affect of this will be

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  • Why don't you try buying your leads from an exchange instead. I use Leadpoint mainly.

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  • my thoughts exactly Rajeev. Does this mean they will cease or become more expensive as there wont be as many available?

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  • I doubt it will have any effect, and speculate that L & C will be buying left over leads at a discounted price.

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  • I wonder if they keep the best leads and sell the rest via paa?

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  • I suspect this is an agreement that allows Moneysupermarket to offload unsold leads in bulk either at a significant discount to what paaleads bidders/subscribers pay, or possibly on a revenue share basis. I did previously take some leads through PAA but since they hiked their minimum bids substantially I have been sourcing business elsewhere. I wouldnt be surprised if many other brokers have done the same, leaving them with lead surpluses.

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  • Moneysupermarket will show direct only mortgage products. On the basis that L&C are a fees free broker, I assume they will only offer broker products and will not give clients the option to pay a fee and have access to true independent advice and 100% of available mortgage products?

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  • As a purchaser of PAA Leads I wonder how this 'new venture' shall affect the quality of leads received, and if moneysupermarket and L&C are going to cream off the top and leave the 'dross' to those who purchase their leads.

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  • To clarify, paaleads.com will not be affected by this change at all.
    L&C's relationship is to handle some of the calls that moneysupermarket.com takes direct from customers, and does not affect paaleads.com in any way.

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  • why would they sell a decent lead when they already have inhouse brokers to make money from this..........if i had leads coming in and a broker team i wouldnt be selling the good ones

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