Leadbay launches professional leads category
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Leadbay has introduced a professional leads category made up of borrowers from specific professions such as lawyers, accountants and doctors.
Professional leads will be available for both mortgage and life assurance leads.
To qualify as a professional mortgage lead, the requested mortgage need to be over £100,000, while to qualify as life assurance leads consumers have to be looking for a sum assured over £100,000.
Professional mortgage leads will also include prime borrowers.
Leadbay says professional leads place more emphasis on the individual requesting advice, rather than focussing on the product type as has previously been the case.
Jonathan Barrett, head of sales at Leadbay, says: “We have had a growing number of requests from mortgage brokers and IFAs to speak to potential clients who fit a specific profile rather than just have an individual product need.
“Professional leads will help IFAs target new clients by looking beyond their immediate need and will help them find those customers who could represent valued long-term clients.
“We expect demand for this type of lead to grow after the implementation of the Retail Distribution Review as advisers will increasingly need to build a client base that is willing and able to pay fees and professional people are the most likely to fall into that category.”
