Leadbay founder launches new firm
Share
Simon Baker, the original founder of Leadbay has launched a new lead generation firm Lead Co-op.
Lead Co-op is an online co-operative of lead generation websites bringing mortgage brokers and lead sellers together.
It will specialise in mortgage leads and allows brokers to see which website their leads are coming from and exactly how they have been generated.
Baker was a founder of Leadbay in 2004 but left in 2008.
He says “The lead generation market is still very much alive and kicking and Lead Co-op represents its latest and most innovative evolution yet. It has been clear for some time that today’s lead generators have needed to evolve to ensure they continue to not only keep pace with the changing needs of the broker and affiliate markets, but also to stay afloat in this challenging economic market.
“Working in lead generation for the past six years has enabled me to gain an in-depth understanding of what both brokers and affiliates need from a lead aggregator right now. Additionally, working in this industry through economic highs and lows has provided me with a solid understanding of which lead generation business models are most sustainable in the long-term.”
If you enjoyed this article, sign up here to receive daily email updates from Mortgage Strategy and Follow @mortgagestrat
Readers' comments (3)
Oliver Chapple | 8 Feb 2011 6:26 pm
Oh yes I remember Leadbay went bust before Xmas, why do we think that happened? Poor lead quality en masse are not wanted by mortgage brokers and this is the problem these guys face and why the service is not worth paying for.
Unsuitable or offensive? Report this comment
Simon Baker | 9 Feb 2011 4:20 pm
Before Leadbay went bust over 2 million mortgage leads had been sold through the platform. Without doubt some mortgage brokers managed to build their business using Leadbay. I won't stand here and defend the quality of Leadbay leads but I understand the issues from both sides of the equation. With Lead Co-op I will be providing brokers with information on where their leads are coming from and how they are produced. This willincentivise affiliates to increase the quality of their leads not just send on a lead of average quality.
Unsuitable or offensive? Report this comment
Anonymous | 10 Feb 2011 9:34 am
There is a place for buying leads in a companies marketing strategy however is has to be part of a marketing mix rather the only method used to generate new clients.
Good luck to all the ex-Leadbay staff who seem to be setting up competitors to one another.
It should be said however that Simon Baker was working at Leadbay up until the last day after rejoining the company when it merged with the All About Group in June 2010.
Unsuitable or offensive? Report this comment