Holloway Friendly launches income protection plan for brokers
Holloway Friendly has launched an income protection plan tailored specifically for mortgage advisers to sell to their clients.
Called Purely IP, the policy has no investment element to it, so any adviser with insurance permissions can offer the product.
Matthew Manser, sales and marketing manager at Holloway Friendly, explains the majority of the firm’s income protection policies do include an investment element, which requires an adviser to have investment permissions before selling the policy.
He says: “In response to feedback we have taken that element away, so any adviser with insurance permissions can now provide their clients with the insurance they need to protect their income and their families in the case that they lose their job through either accident or sickness.
“We remain true to Holloway principles so the pricing of our income protection has no gender bias, no occupation bias and is not affected if the client is a smoker.”
If you enjoyed this article, sign up here to receive daily email updates from Mortgage Strategy and Follow @mortgagestrat









