Paaleads.com generates £32m in proc fees
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The website, a moneysupermarket.com subsidiary, says that leads have totalled over £33bn in mortgage value over the last 12 months, of which £9.3bn was converted.
Paaleads.com estimates that based on a proc fee of 0.35% per transaction £32.8m in fees has been generated from leads from the site over the last year.
It comes as the website announces its partnership with lead management tool Lead Reporter, which allows brokers to track the conversion rates of leads they have bought.
Dean Jones, head of paaleads.com, says: “In the current tough trading environment, advisers need a steady supply of good quality leads to drive their business growth.
“Our partnership with Lead Reporter demonstrates our commitment to supporting IFAs in bridging the gap between prospect and client, allowing advisers to build clear picture of those leads that deliver for their business.”
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