Name game
Complex prime is creating a buzz in the mortgage market, with opinion divided over its true meaning. Some see it as a return to common sense lending, while others are worried it’s a route back to old-fashioned sub-pime

Complex prime is the latest term in vogue but the mortgage industry is divided over its true meaning. Some have hailed it as the return of sub-prime lending while others see it as a product for prime borrowers who have complicated circumstances, so could it be that its true meaning has got lost in translation?
Of course, the phrase complex prime is nothing new and has been heard in the industry from as far back as the 1990s, with lenders such as The Mortgage Works also offering complex deals in the early 2000s.
But at a time when innovation was prevalent in the mortgage market TMW’s and other lenders’ complex offerings slipped under the radar, attracting little attention.
In today’s mortgage market anything that sits outside a lender’s credit score or offers anything different from the strict criteria we have become used to attracts attention like bees to honey.
The words complex prime have been tossed around a lot in recent weeks, with Kensington’s new products and most recently GE Money Home Lending’s deals attracting the tag.
Some have mentioned the product in the same breath as sub-prime - a view that lenders have fiercely denied.
So it is not surprising that the emergence of complex prime has triggered a debate about whether sub-prime will return to the mortgage market.
“When I first heard the phrase I thought I knew what it meant,” says Robert Sinclair, director of the Association of Mortgage Intermediaries.
Sinclair says that to him the product name suggests that it is aimed at a prime customer - one with no adverse credit issues, no County Court Judgements, individual voluntary arrangements or history of bankruptcy, and a good payment history.
The complex element would come from the nature of the transaction such as the type of house involved, the mortgage term, a complicated income structure, issues with ownership or co-owners and so forth.
“But apparently not - I am now told it is for customers who have non-toxic debt stress characteristics,” he says. “So this is not bankruptcy or an IVA I assume, because in any world I understand these would be sub-prime characteristics.”
So is complex prime being wrongly branded sub-prime? Ken-sington argues yes. At the end of March the lender brought out a range that considers customers who have had CCJs or defaults registered in the past two years.
The lender also considers applicants who have had up to two CCJs totalling a maximum of £750, as long as these have been satisfied for more than six months. Customers are also allowed two unsecured defaults in the past two years as long as there have been none in the past six months.
But the lender stresses that this is prime lending and nothing like the old sub-prime. “If you were to choose a label for these products the one they would fall under would be complex prime,” says a spokesman for Kensington.
“We are a niche lender and con-sider customers who are overlooked by the rigid processing and decision-making systems of some other lenders. We think we should look beyond labels at how individual products meet borrowers’ needs.”
Kensington’s products may be seen by some as the return of sub-prime lending but for those who can remember the products on offer in the darker days of the sub-prime era they are anything but.
“I think a lot of complex prime is already being underwritten by lenders including high street banks, but it’s going through as prime,” the spokesman adds.
Although these borrowers have been interpreted as being complex prime by the wider market Sinclair disagrees. He says anyone who has been declared bankrupt, had an IVA or a CCJ against them can’t be prime unless these are from a long time ago and have been satisfied.
Sinclair says lenders will have differing risk assessment processes and abilities to price for these riskier applicants but in his view they are anything but prime.
“These are not prime products, complex or otherwise,” he says. “They may be near-prime or soft-prime, or another term such as light adverse.”
GEMHL is another lender that is offering help to borrowers who don’t fit typical lender credit scores. One of its products is for those who have experienced up to two defaults and another is for those with one CCJ and one default on their record.
Mark Snape, secured sales director at GEMHL, says complex prime customers are those who have suffered a slight blip on their credit records.
“We are being cautious and looking at mortgages on a case-by-case basis,” he says. “There are customers with layers of complexity who may not pass a typical credit score. The range we have put out is for prime borrowers and would have been classed as pretty standard borrowing a few years ago.”
Legal & General Mortgage Club recently launched a two-year fixed rate mortgage provided by Hanley Economic Building Society, with no need for a credit score.
The lender uses the term complex prime in the traditional sense and for products that are offered on a prime basis.
“Credit scoring has its place but complex prime cases are not always catered for by this approach,” says Martyn Smith, head of mortgage products at L&G.
“There are many reasons why an otherwise creditworthy borrower might generate a low credit score. Ditching credit scoring is an innovative way of looking at lending and the rate on this product is competitive.”
But does anyone know the precise definition of sub-prime? In its Mortgage Market Review the Financial Services Authority acknowledges that the industry is lacking a definition of what it classes as sub-prime lending.
“There have long been concerns about the lack of standard industry definitions in respect of self-cert, fast-track, sub-prime and related types of lending,” the MMR states. “In respect of sub-prime there has never been an industry consensus as to what a sub-prime mortgage is and what it includes.”
The FSA includes a definition of sub-prime in its notes for lenders completing their Mortgage Lenders and Administrators Returns. This states that sub-prime is impaired credit lending, defined as lending to a borrower who has a record of arrears on a mortgage or secured loan within the past two years, where the cumulative amount overdue at any point has reached three or more monthly payments. Or arrears on an unsecured loan within the past two years, where the cumulative amount overdue again reached three or more monthly payments.
Interestingly, it also classifies as sub-prime a borrower with one or more CCJs with a total value greater than £500 within the past three years, and similarly one who has gone bankrupt or incurred an IVA in the same period.
If the products from GEMHL and Kensington were to be assessed in this context they would fall into the sub-prime category.
But could it be that complex prime represents the middle ground between the two - an offering for borrowers that have a blip on their credit records and also complicated circumstances?
Whether the new offerings are classed as prime, sub-prime, near-prime or complex prime it’s what they represent and not what they are called that has sparked debate in the industry.
Some are questioning whether the next step from lenders offering complex prime is for them to offer sub-prime. Of course, the line between what is classed as prime and sub-prime has always been blurred but lenders will be reluctant to pin the tag sub-prime on any lending they do for some time.
“The question of whether sub-prime lending will return and whether it will be the same as it was pre-credit crunch if it does is being asked more frequently,” says Alan Cleary, managing director of Exact.
“Sub-prime lending in some form will return for the simple reason that there is a demand for it and someone at some point is likely to want to meet this demand.”
In the short to medium term Cleary believes we will see little if any activity at the heavy sub-prime end of the market because lenders and investors still have open wounds from the damage wreaked by poor lending practices in 2006/07, and it will be many years before those massive losses are forgotten.
“What we are more likely to see is some activity in the near-prime space,” says Cleary. “These products will be targeted at borrowers who have a good lending profile but have one or two minor blips on their record.
“Some borrowers will fit this type of product not because they have any adverse credit, but simply because they do not fit the profile of what high street lenders are looking for.”
Obviously, this represents a reversal from where the market was prior to the credit crunch. Back then lenders - especially those new to the UK market from the US and Europe - were aggressively looking to target borrowers struggling with debt.
An unscrupulous minority of brokers were keen to put prime clients on sub-prime deals because of the higher proc fees on offer. Rates were so low on some sub-prime deals that they were actually cheaper than the available prime products. In other words, pricing for risk was not on the agenda.
Anything that sits outside a lender’s credit score or offers something different is bound to attract market attention
Back then, even outwardly conservative lenders were looking at trying to get into sub-prime lending while the wheels were clearly starting to come off the securitisation juggernaut and global lending was starting to collapse.
Two years on, lenders are being driven by their risk departments rather than their sales divisions and the market is unrecognisable compared to how it used to be. In today’s market the definition of what constitutes a prime borrower is a lot stricter and lenders will not consider anyone who falls outside it.
“Mass market lenders have significantly increased their scorecard cut-off strategies since late 2007,” says Cleary. “Whereas previously they would have approved loans for borrowers who did not have a ’Pass A’ profile, this is no longer the case,”
“This means that there are literally millions of borrowers who are no longer prime, so by that definition they must be sub-prime.”
But whatever this new or old type of lending is referred to as, it has been brought back because the demand for this sort of product exists.
The recession has created an array of borrowers who have a minor blip on their credit record but otherwise should be considered worthy applicants.
So could complex prime be the new definition of sub-prime?
“Nature abhors a vacuum and product developers like nothing more than innovating to fill gaps,” says Julian Wells, co-founder of Marketing Innovation Forum and previously head of marketing at specialist lender Mortgages PLC.
“The recession will leave individuals with impaired credit records for years to come, just as it did in the 1990s, but with the recovery many of those consumers are getting back on their feet and eager to own homes again or remortgage.”
But demand doesn’t necessarily go hand in hand with creation and the sub-prime days of yesteryear are unlikely to be seen again.
“It’s great there are now more diverse product sets available but many are in niche areas, and the traditional specialist market is not being serviced,” says Wells.
A recent Mortgage Strategy straw poll revealed that 73% of online readers think sub-prime lending is not too risky to be reintroduced, with only 27% thinking it isn’t.
But it may not be lenders, borrowers or demand that have the final say in whether sub-prime will be revived. The FSA has already hinted that it will limit any return to sub-prime and what it considers to be risky lending so any lender wanting to operate in this market will have their work cut out.
“Regulation is likely to have an impact on the sub-prime market because it is clearly stated in the MMR that lending to borrowers who display multiple high risk characteristics will be difficult if not impossible,” says Cleary. “This in itself is likely to curtail some of the excesses of the past.”
Lenders are now being driven more by their risk departments than their sales divisions, as was the case before the credit crunch
It’s safe to assume that nobody in the industry would welcome a return to the sub-prime lending that led to the collapse of the housing market, but similarly the sector needs some form of innovation if we are going to be a nation of home owners and cater for those who have suffered as a result of the recession.
“There isn’t enough money in the system at the moment for every borrower’s demands to be met so some form of rationing will take place,” Cleary adds.
“The borrowers with the best profiles will be prioritised and the further down the credit curve you are the more difficult it will be to get a mortgage.
“Until the supply of money is equal to or greater than the demand of borrowers we will not see a return to anything like the heady days of 2007.”
When it comes to labelling sectors in the mortgage market there is never going to be a clear winner. The phrase complex prime is much like an ink blot - people will see what they want to see in it and it will mean different things to different individuals.
But there’s a danger that by defining everything and putting a tag on it innovation could be stamped out and a prescriptive mortgage market will be born that makes it difficult for many consumers to get on the housing ladder.
It may be that complex prime has masked the return of sub-prime in some form but that is less important than the service it is offering to borrowers. Perhaps William Shakespeare was right when he asked “what’s in a name?”
Complex prime is about people

Ron Taylor-Walker
Partner
TFC
Homeloans
Let’s be clear about one thing - this subject is not about product names, it’s about market dynamics. Complex prime is not a reinvented wheel, nor is it a new asset or risk category. It’s just a new label that fits a trend in the market. It remains to be seen whether it’s a label we’ll still hear in six months or whether its current definition - or should I say definitions - will have changed by then.
Over the years we’ve heard specialist lenders refer to their non-conforming products as near-prime, super-prime, almost prime and very light, among others.
The words plus, extra and minor have been slotted into titles as well, as a misguided attempt to provide clarity and differentiation in a market best described as complicated but commoditised. At times it seemed like the only thing that distinguished products was their names and that lenders needed to get together and agree some standard terminology.
Complex prime is simply another term recently thrown into the mix. While some suggest it incorporates adverse lending others say it refers to the cleaner end of the non-conforming spectrum - borrowers of negligible risk.
I’m interested in that group - borrowers with no adverse credit but with unusual circumstances including contractors, the self-employed or those with irregular incomes. This is a massive market and there’s huge demand waiting to be tapped by forward-thinking lenders. But lenders’ systems now automatically decline the applications of many borrowers who should be considered minimal risk.
This is where common sense must play a part. And that’s something you can’t programme into lenders’ decisioning systems.
Lenders that empower their underwriters to do what they’re qualified to do will steal a march on those that stick rigidly to automated, closed-door approaches. Mankind will defeat the machines in this battle and these lenders will clean up in the large and growing category now being called complex prime.
The industry needs more underwriters armed not only with the autonomy to overrule system decisions but also with the non-standard case details provided by packagers or advisers. The success of complex prime hangs on this, as do the bottom lines of lenders. Complex prime is not fundamentally about new products, it’s about new processes in assessing risk. It’s about people.
As with the upcoming election, I’m more interested in the substance than the sound bites. The semantics of the term complex prime are distracting. A return to common sense lending driven by underwriters assessing cases and talking to brokers gets my vote. It will delight borrowers, it will keep us brokers busy and work wonders for lenders that lead the way.
This marks the return of pragmatic and fair decision-making

Rob Jupp
Director
Savills Lending Solutions
Complex prime is the new buzz word in the market and is one of a range of innovations which I believe shows better times are around the corner for mortgage brokers. The truth is that complex prime has always existed.
Prior to the period of mass credit scoring even the most rudimentary cases could be deemed as complex because they required skilled underwriters spending time deciding - with a large amount of supplementary evidence - whether cases were suitable. Then came the onslaught of the IT barons who dismissed conventional wisdom and the fashion changed to automatic scoring cards and automated valuation models.
Now, three years into the worst business hangover of our lives, certain developments have made this old-fashioned approach fashionable again.
Private banks are rarely referred to when we look at players in this new world which seems ironic because by volume, I reckon they are still the largest players. Sadly, most brokers don’t have access to them but distribution routes do exist for all advisers. Private banks offer a pragmatic approach for some unusual clients but the most important words for entry are high net worth.
The analogy of trying to start a lake in a desert with a glass of water springs to mind
This year has been underwhelming, with a lack of innovation and new lender activity. Like most, I expected the recovery to be well underway by now instead of barely a trickle of new activity. That said, how nice it is to see my old friends at Kensington finally able to use the massive financial muscle of their FTSE 100-listed parent to speak controversially about what isn’t happening and deliver some limited products to help.
The pent-up demand is such that, positive as these recent additions are, the analogy of trying to start a lake with a glass of water in a desert springs to mind.
The existence of complex prime ensures that mortgages will not only be distributed by branch-based advisers with limited products via largely state-backed lenders.
It marks the return of a pragmatic and fair form of mortgage decision-making which, although less efficient in terms of the time taken to process deals, means that results should be consistent and hopefully not leave brokers scratching their heads in disbelief when seemingly perfectly good cases don’t go through scoring systems. But we are still a long way from a world of home loans for everyone. That would require a fully functioning sub-prime market.
Product is what it says on the tin

Dale Jannels
Sales and marketing director
All Types of Mortgages
Complex and prime are two words that have made a big comeback in recent times, and ones that I suspect will be used a lot more in the future. So first let’s nail a myth - complex prime is not sub-prime. It is what it says on the tin - complex and prime.
What do I mean by complex? Well, take a client whose income is made up of a number of strands which might include employed PAYE, trust income, a second job and investment income too - that’s complex. As is a customer who needs a cross-collateral charge on another property or parental support.
Or one who, with an income stretch, is willing to deposit two years’ worth of mortgage payments upfront with their lender to give them comfort. The list goes on and basically whatever the requirement, if it is a good sound case and affordability can be proved it may fit the bill as a complex deal.
Next, what do I mean by prime? Well, this part is simple - it’s an applicant who has never missed a beat on their credit profile.
So complex prime is not a new phenomenon. Back in the 1990s, before the advent of the credit scoring mentality, it was a thriving business model. Think back to the good old days and imagine a lender’s underwriter studying the big picture, warts and all, then deciding whether or not to lend. Importantly, once their decision was made they stuck to it and did not keep moving the goalposts, if you recall.
An increasing number of lenders are starting to recognise the value of going back to basics
We have simply gone full circle. Lenders may think that they have wonderful credit-scoring systems designed to ensure that they capture the best mortgage applicants but experience shows that this black box mentality regularly turns away the very customers that they should be lending to.
The asset-rich who often have no credit liabilities are often declined because they don’t appear on the electoral roll or their various income streams cannot be combined. The list of examples is endless and these are the individuals who would most benefit from manual underwriting where humans look at, feel and touch the application making sensible judgements based on facts rather than computer logic.
An increasing number of lenders are starting to recognise the value of the back-to-basics approach and it’s no coincidence that these are the ones that are beginning to thrive once more.
So complex prime is not the new sub-prime, although you may get the odd missed payment or historic and minor adverse case reviewed. But anything more than this would have to be classified as complex sub-prime. Yes, you heard it here first and maybe that will be the next market to reopen.
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