MONEY MONEY MONEY
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As interested as Mole is in the world of economics he has to admit reading company reports can be a little tedious.
So he was impressed with Swiss Re’s Insurance Report that was given an extra bit of oomph to catch readers’ eyes.
Each sub-headline in the report was a song title with the likes of Bring It On Home To Me heading the section on the mortgage market, These Boots Are Made For Walking for the piece on keeping customers happy and Simply The Best for the section on the need for professionalism. A valiant attempt at attempting to sex up insurance.
