Nationwide ends England sponsorship deal

20 July 2010 | By Natalie Thomas

Chris Hull, head of sponsorship at Nationwide, says it will not be renewing its England team sponsorship with The Football Association after the current agreement expires at the end of July 2010.

He says: “In the last ten years, Nationwide has also been sponsor of the three divisions of the Nationwide League and an official partner of the F.A. Cup.  In addition, Nationwide spent a successful period as the sponsor of the Nationwide Conference.

“Nationwide has been involved with football sponsorship for over a decade and after a fruitful eleven-year relationship with The Football Association, the organisation is currently re-focussing its marketing priorities.

“As the World’s largest building society, we will continue to invest in our unique brand position and build on our mutuality and customer credentials. We thank The FA and wish them and the England teams well in all future activities.”

An statement from the FA, says: “The FA and Nationwide have enjoyed a long and fruitful relationship over the past last eleven years.  We would like to publicly thank Nationwide for their unstinting support during this time and wish them well in the future.”

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