Santander rebrand kicks off today
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From today, Santander has started the rebrand of its Abbey and Bradford & Bingley branches, with 300 branches in the South East to be renamed today, with another 700 across the UK to be completed by the end of January.
Alliance & Leicester branches will be rebranded later in the year.
The rebranding in the UK is in line with Santander’s policy of operating under the Santander name and brand image in all the markets in which it is present.
Since the unified brand was introduced in 2005, Santander has rebranded in all its key markets, including Spain, Portugal, Germany, Brazil, Mexico, Chile and Argentina.
Emilio Botín, chairman of Banco Santander, says: “This is a historic day for Santander as its name is firmly established on the UK high street.
“When Santander acquired Abbey in 2004, there were some who doubted we could make it a success. Today, there can be no doubts. Over the last five years we have transformed our UK business into one of the most successful banks in the country. The decision to become Santander will put us in an even stronger position the UK.”
