LeadPoint to hold ad:tech seminar

20 August 2008

Justin Rees, UK head of marketing at LeadPoint, says: “UK Online ad spend is worth around £2.8bn and lead generation is increasingly becoming a more important part of this,”

“Ad:tech is the premier event for digital marketing and this year LeadPoint will be exhibiting as well as hosting a seminar introducing the industry and explaining how lead generation can help marketers beat the credit crunch.”

LeadPoint currently trades mortgage, loan, private medical insurance, debt management & IVA and life insurance leads.

Rees adds: “As well as being one of the most cost effective forms of marketing for companies of all sizes, lead generation also enables smaller companies with little or no online presence to harness the power of the internet.

“In the current climate marketers around the country are beginning to scrutinise their marketing activities more closely and are increasingly turning to performance based marketing methods such as lead generation to help them source new business.”