Websites outflank brokers in battle for cover business
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Brokers are being bypassed by price comparison websites as the internet continues to dominate the market, says Deloitte.
Four out of 10 consumers bought a non-life insurance policy through a comparison website in the past 12 months.
Meanwhile, 32% of consumers looking for a non-life insurance policy say they are more likely to use a price comparison website than a year ago.
Stephen Ross, insurance partner at Deloitte, says: “Many consumers have bought building and contents cover online and it’s likely that we’ll see aggregators shift their spend to these emerging markets.”
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